{"id":16717,"date":"2021-03-03T12:01:12","date_gmt":"2021-03-03T10:01:12","guid":{"rendered":"https:\/\/bluenove.com\/?p=16717"},"modified":"2022-04-04T18:09:08","modified_gmt":"2022-04-04T16:09:08","slug":"how-thousands-collaborators-co-create-purpose","status":"publish","type":"post","link":"https:\/\/www.bluenove.com\/en\/blog\/how-thousands-collaborators-co-create-purpose\/","title":{"rendered":"How can thousands of collaborators co-create their purpose?"},"content":{"rendered":"

Our experience in mass retailing<\/em><\/h2>\n

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The context<\/strong><\/h3>\n

In a very competitive market like mass-market retail, price is no longer enough to convince consumers. For a company to flourish, it needs to project a strong brand image defined by actions and a useful role in society.<\/p>\n

Over a six-month period, Bluenove\u00a0helped a major European retailer already well-established in its local market to co-construct its purpose and highlight its positive social impact.\u00a0<\/strong><\/p>\n

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The method<\/strong><\/h3>\n

Based on a 3-step approach, tens of thousands of collaborators, managers and directors shared their thoughts about the group and its values, while also capitalising on the unique characteristics and strengths of each Business Unit.<\/strong><\/p>\n

The result? 368,500 contributions (including\u00a0285,000\u00a0verbatim) from 23,800 participants \u2013 demonstrating the exceptional level of participation and involvement from collaborators that made this exercise such a success.<\/p>\n

To achieve record levels of participation, it was important to make the approach as accessible as possible.<\/strong><\/p>\n