{"id":12309,"date":"2020-08-27T08:05:00","date_gmt":"2020-08-27T06:05:00","guid":{"rendered":"https:\/\/bluenove.com\/?p=12309"},"modified":"2022-04-04T18:16:57","modified_gmt":"2022-04-04T16:16:57","slug":"decathlon-vision-2030-to-2021","status":"publish","type":"post","link":"https:\/\/www.bluenove.com\/en\/blog\/decathlon-vision-2030-to-2021\/","title":{"rendered":"From Vision 2030 to Vision 2021: The Decathlon adventure"},"content":{"rendered":"

Over a 7-month period, French sporting goods specialist Decathlon gave its 92,000 collaborators, as well as customers and partners, the opportunity to co-write its vision for 2030<\/strong>. This open, hybrid process took place through physical workshops across the globe and via a multi-lingual collective intelligence platform, <\/span>Decathlon Vision 2030<\/span>. Working with a company known for its agility and innovation was, without doubt, a memorable professional and human adventure.\u00a0<\/span><\/p>\n

1. THE ENCOUNTER<\/b><\/h3>\n

Following <\/span>Vision 2026<\/span><\/a> completed several years ago, Decathlon was looking to co-construct a new vision for 2030<\/a> with its collaborators. But not only. This time, they decided to invite the entire Decathlon ecosystem – including customers and international partners – to take part. The company therefore needed a multi-lingual (14 languages) <\/span>digital collective intelligence platform <\/b>to collect contributions from all over the world. And, this is where bluenove came in.\u00a0<\/span><\/p>\n

Decathlon heard about us through our involvement in analysing contributions to France\u2019s Grand D\u00e9bat National<\/strong> (large-scale public debate in 2019). We teamed up with its Nabaiji brand for <\/span>SWIM 2030<\/span><\/a> to imagine the future of swimming via our collective intelligence platform. Following a successful call to tender, we then set to work on shaping the Group\u2019s new vision.\u00a0<\/span><\/p>\n

For me, it all started in <\/span>September 2019<\/span> at Alive<\/strong>, a space dedicated to innovation and new working methods on the Decathlon campus \u2013 here, a whole ecosystem mixes and mingles in an open-space venue that reflects the group\u2019s dynamic mindset. Decathlon is a company like no other and <\/span>France\u2019s <\/span>favourite<\/strong> shop<\/span>. As well as a unique customer that treated us as a project partner with a shared objective to achieve together. We joined the Core Team comprising 20 or so Decathlonian volunteers from across the world, all keen to build this new vision and, in their own way, change the world!\u00a0\u00a0<\/span><\/p>\n

The project mantra,<\/span> \u201cTrust the People, Trust the Process\u201d<\/i><\/b>, embodies a way of thinking in sync with our own at bluenove. The idea that it is important to trust the process that has been developed collectively and the people that make it a reality.\u00a0<\/span><\/p>\n

During this visit, I met <\/span>Charlie Felgate<\/span><\/a>, the ambitious Decathlon Vision Leader \u2013 who has done everything possible to create conditions that foster trust, while leading the project with boundless passion and humanity.<\/span><\/p>\n

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\u201cIf you believe in collective intelligence, you need to listen to the voices of all your stakeholders. In the past, we carried out massive collective intelligence exercises internally with our collaborators (up to 37,000 people), but these were too focused on ourselves and own our aspirations. Even before the COVID-19 pandemic, we were already evolving in a VUCA environment. I\u2019m convinced that if a company wants to remain relevant to its customers, it needs to integrate them into its Vision. Once we had decided to open up our approach to everyone (#OpenToAll), we realised that physical workshops weren\u2019t enough. We also needed to add a digital dimension and looked for the partner with the skills to do this. This was a big first for us.\u201d\u00a0<\/span><\/i>
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\u00a0<\/span>The Core Team impressed me with its unfailing capacity to adapt. They were eager to learn about our methods, grapple with highly technical topics, get their hands dirty and do it themselves. We were the team\u2019s \u201c<\/span>collective intelligence coaches<\/b>\u201d, sharing our skills and experience. During a 2-hour workshop we explained how our platform works, so the team could be as autonomous as possible. This meant we could focus on adding value and constantly improving the project.\u00a0\u00a0<\/span><\/p>\n

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