
A ‘Corporate Open Innovation’ case study: the ‘Orange Start-Up Programme’ dedicated to Mobile/Web 2.0 innovative services at Orange Group:
- Why ‘Open Innovation’ and how to develop an innovative and sustainable ecosystem ?
- How to manage relationships with innovative start-ups and deliver an efficient project pipeline management?
- Examples of current services launched by Orange and partnerships with start-ups in that area

Tuesday 17 June 2008, in Tours
09:00 – 10:30 Parallel Sessions (full papers & presentations – 30 minutes each)Location: ESCEM School of Management, Building D (except session F2.6 which is in Building B) :