The ‘GroundSurf’ concept is at the convergence of a set of technological, marketing and social streams we believe in and support at bluenove :
- the sport values and the ‘green & clean’ trend – the city-life, the Y generation, the social networks and communities – the startup and entrepreneurial spirit : bravo Stéphane !
- the power of a brand : Gordon & Smith
- the mobile : bluetooth connectivity, Location Based Services, content creation and upload, real time connexion with my friends and my network, media and digital entertainment, personnalization, etc.
- the innovation process: from team-buiding, prototyping to commercial launch
This is why we, at bluenove, are proud to support the innovative ‘GroundSurf’ project and its partnership approach as a concrete and successful example of ‘Open Innovation’